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Kidscreen
Date
February 2022 - June 2023
Role
Content Director & Editor
Project Type
Newsletters, Magazines, Social Media, Events, Website
Kidscreen Website
Writing Sample: Kidscreen April 2023
Writing Sample: Kidscreen Magazine June/July 2023
Issue Sample
Feature Well Sample
Writing Sample
Issue Sample
Kidscreen is a B2B media brand serving the multi-billion dollar children's entertainment industry, covering business news, trends and knowledge products with editorial products and facilitating dealmaking through live events.
Target audience: Independent producers, studios, media companies, industry experts.
Responsible for: Daily news website, bi-monthly print magazine (60 to >100 pages), annual four-day conference for ~2,000 delegates, annual industry awards and live award show, micro-events, editorial features and programs.
Team: Seven direct reports
Challenges and opportunities: Joined the brand as an experienced B2B media-business editor but with limited knowledge of children's media, requiring rapid adoption of subject matter expertise. Team had lost many members in that time and quickly rebuilt team in difficult post-pandemic hiring environment. Required to execute a suite of pandemic-specific remote events, in addition to replacement Kidscreen Summit (July 2022, replacing February 2022) and annually scheduled Kidscreen Summit (February 2023). Opportunities to rebuild brand with bright, passionate team members (accomplished) and re-establish trust and engagement in sensitive post-pandemic environment.
