As I’ve posted on here before, I do an annual “best of” article for SAM magazine each May, listing what I think are the best resort ads in snowboard magazines for that year. Bear Mountain is always somewhere near the top of the list, thanks to the efforts of their creative agency, The Machine. Here’s a Transworld Business video interview with the principals of the firm, Jason Bump and Mark Hibdon, commenting on their win.

Here are the ads: