Portfolio: Wandering eyes

Strategy magazine

Fall TV issue, July 2010

www.strategyonline.ca

Twelve hours prior to the writing of this article, two million viewers across Canada gathered in front of their TV sets, popcorn in hand, to say goodbye to one of the last cliffhanger-driven, “event” dramas in prime time. The day was May 23, and CTV was airing the series finale of Lost, a cinematic ender to six years of brow-furrowing plot turns and existential online debates.

As the show proceeded to its heavenly ending, the question arose: how many offbeat shows like Lost will continue to earn such loyal viewership in today’s fractured media landscape? Read More.

Operation Hard Drive

laptop hard drivesThere are a few things about being a freelance writer that never really get a lot of attention. One, doing your own accounting sucks. Two, you are your own IT department. Sure, you can call someone or send your computer in when it’s acting up, but that costs money. So, you learn to do it yourself.

This week, I had to replace my hard drive. This is always a big job, but it’s the second time this has happened to me in a little over two years. However, the actual installation wasn’t as bad as it initially appeared to be. If you’re ever in the position of having to replace your Macbook’s HD, here are a few good resources:

Apple Manual: This manual is quite good, but neglected to note a few key details, like the fact that I had to replace the casing around the HD that allowed you to pull it in and out. And that you needed a T8 Torx driver to do so. (Which I did not have and had to go out and get while my computer’s guts were spilled out on my desk.) However, when it came to re-installing the OS, it was really handy.

ifixit: Great site, very common sense. It was here that I found out the casing had to be replaced and that I needed the T8 torx driver. Very valuable advice for a rookie. Without it, I would have jammed that HD in and would have not been able to get it back out again if needed.

Youtube: I also want to replace my RAM, so I was investigating this while the battery bay was open and couldn’t get the memory back in. This video was a big help.

This is one of those things that appears to be much harder than it really is, so I’d definitely recommend giving it a shot yourself if you have a few hours and some patience. Now, comes the crappy part: rebuilding all my content. Luckily, all my actual work was backed up online at Mozy.com, an automatic online backup serivce. Last time my drive died, I was not so lucky.

Special thanks to Neale at Number 9 studios for his tips and advice, which he offered up freely and enthusiastically when I emailed to inquire about purchasing a drive.

Viva la social media

09-02computerI titled this blog with the “viva” not so much becuase I want social media to live long and prosper but because an alumni of mine (that word is so lame, isn’t it? Alumni? It makes me think of New England parking lots, ladies in fur coats, kegs of beer and Homecomings) wrote a good blog recently on the Death of Social Media and I was listening to Coldplay at the time. No cleverness intended.

In his post, Joe points out that social media, for all the revolutionary fervour it generates, is really just another tool in a communications package. You should read it, if only becuase Joe is a great writer and one that I have long admired. Anywho, he caught me on the right day. As I was about to enter an update on Ping.fm, to hit my Twitter, FB and Linked In all at the same time, I realized that social media can be a) a bit overwhelming and b) a bit silly sometimes: how many goddamn profiles do I need?  I know as a freelance writer they’re a great tool, but it’s easy to forget that you can’t just ‘social media’ the day away and expect that to be a marketing strategy. Old-fashioned networking, meetings, laborious reading of newspapers and job postings, reaching out to friends and old colleauges and just plain advertising all have to be rolled into a social media strategy. You can blog your heart out, but it doesn’t really matter if no one knows where your blog is, or that you bother to put so much effort into it. So, thanks Joe, (and the ever-helpful mediabistro) for reminding me that yes Virginia, old-fashioned business tactics remain as important, if not moreso, than ever.

PHOTO: Flickr Creative Commons

Good article: Debunking Six Social Media Myths (Businessweek)