Strategy magazine
Fall TV issue, July 2010
Twelve hours prior to the writing of this article, two million viewers across Canada gathered in front of their TV sets, popcorn in hand, to say goodbye to one of the last cliffhanger-driven, “event” dramas in prime time. The day was May 23, and CTV was airing the series finale of Lost, a cinematic ender to six years of brow-furrowing plot turns and existential online debates.
As the show proceeded to its heavenly ending, the question arose: how many offbeat shows like Lost will continue to earn such loyal viewership in today’s fractured media landscape? Read More.
