SBC Business, Winter 2008

Lately, it seems like it’s a green party everywhere you go and action sports is no exception. More and more brands are adding eco-friendly products to their lines and for the most part, style is no longer a necessary sacrifice for having a cleaner conscience.

But while (almost) everyone knows ‘green is good’, how exactly does all this hype translate onto the shop floor? Are customers into it? The staff? Can anyone on the floor successfully explain what sustainable means? And really, what does panda food have to do with saving the world?

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